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medhealthoutlook.com Veeva Services Edition SEP 2023 Peter P. Gassner, CEO BUILDING THE FOUNDATION FOR DIGITAL TRANSFORMATIONPHARMACEUTICAL,BIOTECH,MEDICALDEVICE,HEALTHCARE 2023 CONTACT info@dgevents.com (888)DGE-3664TollFree 15200S.JogRoad,Suite206 DelrayBeach,FL33446 www.dgevents.com LifeSciencesLeaderin LIVE&HYBRIDB2BCONFERENCES CONFERENCE CALENDARA trusted and experienced partner With over 21 years of experience and thousands of studies with biotechnology, medical device, pharmaceutical sponsors and CROs around the world, we have the knowledge, technology and experience to help you achieve success. Our flexible and comprehensive EDC-centric eClinical platform improves the efficiency of clinical studies of all types and phases. Learn more about iMednet’s flexibility, ease-of-use, platform breadth, affordability, and its people at medhealthoutlook.com/mednet/. OPTIMIZE YOUR CLINICAL TRIALS WITH iMEDNET Request a demo at mednetsolutions.com.Visualizers Nicholas Wilson Monica PhilipLeona George Printing and Circulation Sandy Philip Christopher MarkusAlex George Graphic Designers James WilliamsAndrew Sebastian editor@medhealthoutlook.com Michael Robert Edward JohnDave Walker Editorial staffs Sujay Kodoor Scott Morson Creative Team Vishnu Santhosh Natasha Jacob Managing Editor Editor-in-Chief Medhealth Outlook serves as the backdoor to the latest technologies and trends in the healthcare, pharma, and medical industries. We endeavor to be your inspiring source for print and online in-depth journalism covering the tech community powering the medical industries. Medhealth Outlook encourages readers to think extensively, lead with a mission, embrace change, and shape the fate of the business. Letters and Insights At Medhealth Outlook, we always look forward for your valuable feedbacks, comments and insights that could help us build better stories and enhance our reader’s experience. Please send your insights and comments to the editor to our office address or email. Advertising As a publisher, ads are the fuel that drive our customer’s growth. Let the world know your brand better with our customized advertising plans. Take advantage of our huge readership that includes CEOs, CTOs, and top-level business executives. For more information, drop an email to sales@medhealthoutlook.com. Publishing and Reprints We provide customized reprints and copies of articles as per your requirements. Get in touch with our team for a copy of the magazine or your article separately. Copyrights and Purchase All rights reserved. No portion of this magazine may be reproduced in any form, physically or electronically, without prior permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: ICON Media Inc. 30 N Gould St Ste R Sheridan, WY 82801 (646) 396 6545 Richard Taylor Jennifer LetaLowrence Tse Benny DavisSam Morris Sales sam@medhealthoutlook.com sales@medhealthoutlook.com Copyright © ICON Media Inc. 2023 Subscribe @Voice of the Editor Natasha Jacob Editor-in-Chief TAILORED SOLUTIONS FOR LIFE SCIENCES Integrating artificial intelligence (AI) and advanced analytics into Veeva’s offerings has been a trend. AI and data analytics help in extracting insights from vast amounts of data, improving decision-making, and optimizing processes across the life sciences value chain. There has been a growing trend towards patient-centric approaches in the life sciences industry, and Veeva has been adapting to this by incorporating patient engagement and patient-focused solutions into its offerings. This trend involves leveraging technology to enhance patient experiences and outcomes. Veeva offers a wide range of applications that cover critical areas of the industry, including CRM, clinical trial management, regulatory affairs, quality management, and more. Having a comprehensive suite of applications centralizes operations and improves efficiency. Veeva’s cloud-based platform allows for centralized data storage, real-time collaboration, and seamless accessibility across teams and locations. This cloud infrastructure is vital for a global industry like life sciences, enabling agility, scalability, and security. Throughout the pages of this edition, you will encounter detailed profiles of a variety of solution providers, offering insights into their core offerings, innovative features, success stories, and the unique value they bring to the Veeva ecosystem. Join us as we delve into the realms of Veeva innovation, exploring the trends shaping the industry’s future and the ingenious solution providers that are revolutionizing the way organizations meet their computing requirements.BUILDING THE FOUNDATION FOR DIGITAL TRANSFORMATION Peter P. Gassner, CEOInnovators Medhealth Outlook 2023 VEEVA Contents Empowers Small and Medium Life Science Companies with Extensive Veeva Support Services CONEXUS SOLUTIONS INC Sandy Tammisetty, Practice Lead 18 Enabling Businesses Extract Data and Insights ZS Prabha Sinha, Founder Ensuring data accuracy and consistency with Veeva HALLORAN CONSULTING GROUP Laurie Halloran, CEO 26 40 28 20 38 MODERNIZING CLINICAL TRIALS WITH VEEVA INDUSTRY CLOUD PLATFORM UNLEASHING SERVICES EXCELLENCE WITH VEEVA SYSTEMS NAVIGATING THE LIFE SCIENCES LANDSCAPE: A THOUGHTFUL APPROACH TO VEEVA VAULT PLATFORM TECHNOLOGY JOURNEY FOR THE CLINICAL TRIALS UNIT HARNESSING MIXED REALITY WITH VEEVA FOR NEXT-GEN DIGITAL TRAINING Hemant Gawande, Clinical Programming, Syneos Health Basvaraj Pinna, Head-Engineering, JeevLifeworks Amit Chachra, Sr. Director , IT Enterprise Platforms and Digital Solutions, Gilead Sciences Rachel Sheppard, Executive Director for Clinical Trials Unit, University of Louisville Kasper Kronmann Nielsen, Advisory Director & Emma Skovsted-Andersen, Associate Business Consultant, NNIT 32 24 HOW, WHEN, AND WHY TO LEVERAGE THE FDA’S SAFER TECHNOLOGIES PROGRAM (STEP) Natalie Vollrath, Sr.Regulatory Consultant, MEDIceptVeeva’s cloud- based solutions are designed for scalability and adaptability. As companies expand into new regions, Veeva’s solutions can be easily configured to meet local compliance requirements and business practices Peter P. Gassner, CEOBUILDING THE FOUNDATION FOR DIGITAL TRANSFORMATION T he life sciences industry operates within a highly regulated environment with stringent compliance requirements from regulatory authorities worldwide (e.g., FDA, EMA, etc.). Ensuring compliance and data integrity throughout the product lifecycle is a paramount challenge. Moreover, conducting clinical trials is a complex and resource-intensive process. Managing various aspects such as trial documentation, site selection, patient recruitment, and trial monitoring efficiently and in a compliant manner can be challenging. This is in addition to the challenges in scaling their operations, especially when expanding into new markets globally. Adapting systems and processes to suit different regulatory environments and business needs can be a hurdle. Building and maintaining strong relationships with healthcare professionals and other stakeholders is crucial for the success COVER STORYNext >